Order, plan, look ahead
Life and financial planning
“Goals first, then the numbers.”
How do life goals become a plan that lasts a lifetime? First put things in order, then set goals and look ahead, then invest, step by step.
The way
- OrderWhat is there, what is owed, what comes in and what goes out.
- GoalsWho decides, what for, by when, what it costs, and whether it is enough.4 projects
- UnderstandingHow investments work and what moves markets, in everyday language.7 projects
- StrategyRanges instead of forecasts, run thousands of times, tested against crises.22 projects
- ImplementationSuitable funds and managers, private markets included, with an eye on costs and a cash plan.4 projects
- ReviewRules that hold in a crisis, patience, and a fixed look once a year.2 projects
Chapter 1 of 6
Order
What is there, what is owed, what comes in and what goes out.
First, put things in order
It does not start with an investment but with a list: what is there, what is owed, what comes in and what goes out? Many people know this only roughly. Accounts at three banks, an old securities account, pension contracts, a flat with a loan: only when everything is on one sheet can you see what you are actually deciding about.
available at short noticetied updebt
Of that, available at short notice: €190,000
What matters is not only the total but how quickly you can get at the money. A flat or a contract holds wealth, but it cannot pay a bill. That is why the list separates what is available at short notice from what is tied up.
This includes a look into every securities account: how it is split, what it costs and what it has earned in recent years. Often several accounts hold the same shares, and the costs add up unnoticed.
Income, spending, budget
Then comes the month: what comes in, and where does it go? Anyone who keeps track for a few months or sorts the bank statements is often surprised. A budget is not a rule to save but a decision made in advance: this much for housing, this much for everyday life, this much for holidays, and this much is put aside before the rest is spent.
Net income €6,000 a month: Salaries €5,500, Child benefit €500
Savings rate: 15%. Emergency cushion of three to six months’ spending: €15,300 to €30,600.
First comes a cushion for the unexpected, the : three to six months’ spending in a savings account. Only what goes beyond it is invested for longer.
Chapter 2 of 6
Goals
Who decides, what for, by when, what it costs, and whether it is enough.
Everyone at one table
Family wealth rarely belongs to one person. Around the table there are often two or three generations with different experience, siblings with different plans, and often an entrepreneur who is used to deciding quickly and alone. Before talking about investments, everyone needs to understand what is at stake and agree on a way forward.
Who decides depends on the family. Many families agree on their goals and limits once and hand over the rest: within that frame the wealth is then managed day to day. Families with large fortunes often want to decide each step themselves. Then I take on the role of moderator: I help ask the questions families rarely talk about, translate jargon into everyday language and write down what has been agreed.
Moderating can be learned. I have trained for it over the years, with communication coaches and in seminars, and I have learned mindfulness. I have also practised yoga for years. It helps me to really listen and to stay calm when things get heated at the table.
Vetoes, and who decides what
Values are seldom stated as values, but as vetoes: “We don’t do that.” A more useful question than asking about values is therefore: is there anything that is out of the question for you on principle, whatever it might bring? Every veto belongs in writing, with its reason. Left unspoken, it comes back in every single decision.
| Origin | appears as | how it sounds |
|---|---|---|
| Principles from the business | attitude to risk | “We don’t borrow.” “We only invest in what we understand.” “We don’t give up control.” |
| Ties to one’s roots | ethical exclusion | not investing against one’s own world, for example in funds that buy and restructure family firms with debt |
| Fairness | rule for sharing | treating siblings or family branches equally, even where it costs tax |
| Discretion | rule for visibility | nothing that could end up in the papers with the family name |
Own classification from practice.
It helps to be clear about who decides what. Unanimity sounds like harmony but gives everyone a veto; it is better to agree beforehand which majority applies to what.
| Level | decides on | how often | who sits there |
|---|---|---|---|
| Family or shareholders | purpose, values, ranking of the pots, withdrawals, changing the rules | once or twice a year | all owners, the next generation with a growing voice |
| Investment committee | allocations within the rules, choice of managers and funds, larger single decisions | quarterly and as needed | two or three family members, one or two independent experts |
| Administration | implementation, trading, reports, monitoring limits | ongoing | family office, asset managers, banks |
Size and set-up depend on the wealth and the number of owners.
Goals first
Wealth has more than one job. Part of it must be available at all times, part of it should preserve purchasing power for the next generation, part of it may work entrepreneurially, and some of it should achieve something beyond the family. So the wealth is ordered by purpose: into pots, each with its own horizon, its own investments and its own measure of success.
Security
- Purpose
- what must never happen; the standard of living for years
- Investments
- cash, high-quality bonds
- Measured by
- whether it lasts through any crisis
Preservation and growth
- Purpose
- purchasing power for the next generation
- Investments
- broadly diversified shares and bonds, property, private markets
- Measured by
- return after inflation over decades
Entrepreneurial
- Purpose
- staying entrepreneurial
- Investments
- stakes, private equity and venture capital funds, the family’s own company
- Measured by
- success over a whole fund cycle
Impact
- Purpose
- making a difference beyond the family
- Investments
- foundation, impact investments, donations
- Measured by
- impact, not just return
Pots do not mean careful here, risky there. Anyone who wants to preserve purchasing power over generations needs returns after , and over such periods these come mainly from companies and property. Translating “preservation” as “caution” slowly dispossesses the next generation.
Part of this is how many ups and downs a family can bear. That depends not only on how it feels, but on when the money is needed: what is needed in two years must not swing; what can stay put for twenty years may.
How large each pot is
The security pot is sized first. It should carry the standard of living for years, even if all the other pots lose at the same time. The entrepreneurial pot is as large as the family can lose without changing its life. The rest serves preservation.
Goals with a price tag
Goals become tangible once they have a date and an amount. “Putting something aside for the children” becomes “from 2034, twice 40,000 euros for university”. Then you also see which goals get in each other’s way and which comes first.
| Goal | When | How much | Where it sits |
|---|---|---|---|
| Emergency cushion | now, always | €20,000 | savings account |
| New roof | in 3 years | €60,000 | short-term bonds, savings |
| Children’s studies | in 8 to 12 years | 2 × €40,000 | mixed, safer as the date nears |
| Retirement | from 65 | €40,000 a year on top of the pension | mainly shares, for decades |
| Something for the grandchildren | later | open | whatever is left, invested for the long term |
Example family, in today’s money. The column on the right names the pot from the step “Goals first”.
Looking ahead: is it enough?
With the list, the budget and the goals, life can be worked out in numbers: how does wealth grow while you save, and how long does it last once you live on it in retirement? The sum is simple, but it answers the question that worries many people.
- The money lasts
- beyond 90
- Left at 90
- €48,080
Returns do not come evenly. How much they swing, and what a plan must withstand, is shown by the simulation and the stress tests in the chapter “Strategy”.
Chapter 3 of 6
Understanding
How investments work and what moves markets, in everyday language.
The building blocks
Why people invest
Anyone who earns more than they spend puts the rest aside: for bad times, for old age, for the children, for a house or a dream. Money that just sits there loses value every year, because prices rise. At two per cent inflation, a euro buys as much after twenty years as 67 cents do today.
The gap widens every year, because returns earn returns of their own: .
Investing therefore means giving the money to someone who puts it to work, and getting something back for it. It is almost never only about money. People invest to sleep well, to hold something together, to have a say or to do some good. Each of these motives has its price.
What investors look for besides return
| Motive | what you look for | typical investments | what it can cost |
|---|---|---|---|
| Security and peace of mind | sleeping well | cash, gold, a house without debt | return forgone |
| Family and cohesion | holding something together and passing it on | family holding, shared property, family business | less diversification, hard to exit |
| Control and influence | having a say, shaping things | majority stakes, one’s own company | premium when buying, concentration risk |
| Home and closeness | supporting a region or industry, owning the familiar | regional stakes, domestic shares | concentration risk |
| Impact and values | doing good, financing nothing harmful | impact funds, exclusions, foundation | return, higher fees |
| Standing and belonging | showing who you are, belonging | exclusive funds, art, seats on boards | higher costs, lower return |
| Joy and passion | enjoying the thing itself | art, wine, classic cars, start-ups | lower return, running costs |
Own grouping, following Meir Statman (2011): an investment offers practical, expressive and emotional benefits.
Where the money goes
At heart there are only a few ways. You can give the money to a company, as a co-owner or as a . You can put it into property that earns rent. You can lend it to a government that pays for roads, schools and pensions with it. Or you can simply keep it, for example as gold. Through banks, a lot of money also goes to households that buy homes with it.
An example makes the difference tangible: a bakery into which you can put 10,000 euros in four ways. As a co-owner you get part of the profit, a lot in good years and nothing in bad ones. As a lender you get the agreed interest every year, however the year goes, but no more. As the landlord of the shop you get rent, and the shop stays yours even if the bakery closes. Gold in the safe brings nothing, but it does not depend on the bakery.
Co-owner
as with shares
€700 a year
A share of the profit.
Lender
as with bonds
€500 a year
The agreed interest.
Landlord of the shop
as with property
€400 a year
The agreed rent.
Gold in the safe
independent of the bakery
€0 a year
No income.
The ways at a glance
| Where | what happens to the money | where the return comes from | examples |
|---|---|---|---|
| Companies | machines, wages, research, acquisitions | profits | shares, bonds, private equity, private debt |
| Property and other real assets | homes, offices, networks, data centres | rents and user fees | own flat, property funds, infrastructure |
| Governments | roads, schools, pensions, help in crises | taxes and new debt | government bonds |
| Households | homes, cars, education | earned income | via banks: mortgages, covered bonds |
| Keeping it | nothing, it is only held | only a change in price | gold, cash, art |
Simplified. Most money flows through banks, funds and insurers.
A savings account, by the way, is not keeping money: whoever puts money in the bank lends it to the bank, which lends it on. Anyone who invests should understand these ways: who gets the money, what they do with it and where the return comes from in the end.
What you get for it
Whoever hands over money gives up three things: they cannot spend it today, they cannot get it back at any time, and they do not know for sure whether all of it will come back. The return on an investment is the price for giving these up.
The biggest difference is whether you are a lender or an . A lender is promised an amount; an owner only gets what is left over. That can be a lot, or nothing. In return, owners have been paid much better over the long run, though not in every decade.
What the return pays for, and where it comes from
| Component | paid for | example |
|---|---|---|
| Inflation compensation | money buying less later | any bond whose interest is meant to beat inflation |
| Time | giving up spending today | German government bond |
| Default risk | perhaps not getting the money back | high-yield bond, private debt |
| Uncertainty | having a claim only on what is left over | share, stake in a company |
| Lock-up | not being able to sell for a long time | private equity fund |
| Work and control | choosing, guiding, deciding | business family, buyout, venture capital |
Strictly, the last row is pay for work; in practice it is rarely separable.
In the end every return comes from one of three sources: company profits, taxes or earned income. Whoever holds gold or cash gets nothing from any of them; they only gain if someone later pays more.
Understanding companies
Take a small business that needs a new machine for 80,000 euros. The owner has three options. He pays for it out of the last few years’ profits. He borrows the money from the bank and pays interest and repayments every month, whether the year goes well or badly. Or he takes on a partner who buys in: the partner gets no fixed payment, but a share of the profit and a say in important decisions.
Left for the business: €35,200 with the loan, €32,000 with the partner. The better the year, the dearer the partner: the bank never gets more than its interest.
Every company finances itself this way, from the craft business to the global group. For large companies the loan is called a and the partner a . When this is traded on a , people speak of public markets. When the same happens without an exchange, directly between companies and funds, it is called (a stake) and (a loan).
Who gives money when
| Owner | Lender | |
|---|---|---|
| How you become one | share, private equity, venture capital, own business | bond, bank loan, private debt, savings account |
| What you get | a share of the profit, no fixed amount | fixed interest and repayment |
| When things go well | the return grows with the business | it stays at the interest |
| When things go badly | is paid last and can lose everything | is paid first |
| Say | voting rights | contract and covenants |
Which investor fits depends on where a company is in its life. A young company earns nothing yet and hardly gets credit; it needs owners who can bear losses. A mature company has predictable cash flow and can borrow cheaply.
| Phase | equity from | debt from | money back to investors |
|---|---|---|---|
| Start-up | founders, family, business angels, seed funds | development loans with public guarantees | no |
| Early growth | venture capital | development loans, first secured bank loans | no |
| Rapid growth | venture capital, growth funds | venture debt, credit lines | no |
| Mature growth | growth funds, IPO, buyout | banks, Schuldschein loans, bonds, private debt | first dividends |
| Maturity | stock market, buyout, family, foundation | bonds, Schuldschein loans, leveraged loans in buyouts | dividends, buybacks, repayment |
| Decline | distressed investors, creditors swapping debt for shares | restructuring loans | sale proceeds, wind-down |
Simplified; individual cases differ.
Understanding property
A property earns rent, and in the long run its value follows what tenants can pay and what building costs. When buying, location, condition and price count; afterwards management, upkeep and the interest on the loan. Buying directly gives full control and a lot of work. Investing through a fund or a share hands over the work and raises other questions: How do I get out again? How much debt is inside? What does it cost?
Directly or through a fund?
| Form | from | getting out | fluctuation you see | say |
|---|---|---|---|---|
| Own flat | tens of thousands of euros of equity | sale within months, with costs | hardly any | full |
| Open-ended property fund | savings plan from 25 to 50 € | after 24 months at the earliest, with 12 months’ notice; otherwise on the exchange at a discount | low, smoothed | none |
| Property share, REIT, ETF | one share or an ETF savings plan | daily at the market price | high | none |
| Closed-end fund | usually 5,000 to 10,000 € | not before the end of the term, often 10 to 15 years | hardly any | hardly any |
| Club deal | usually 200,000 € | only when the project is sold | none until the result | some |
| Crowd loan | from 100 to 500 € | not before the end of the term, usually 1 to 3 years | none until a default | none |
| Covered bond (Pfandbrief), ETF | one ETF unit | ETF daily | low | none |
Guide values for Germany, autumn 2026.
Indirect investments do not replace checking, they move it: instead of location and building fabric, you check the way out, the share of debt, the costs and the people who decide. And a calm track record is not the same as low risk: open-ended funds are valued by appraisers, not priced daily on an exchange.
Governments and gold
A is a loan to the state, which pays the interest out of taxes and new debt. Bonds of a sound state count as the safest investment in its currency, but even they are not free of risk: when interest rates rise, their price falls, and after inflation sometimes nothing is left. Between 2014 and 2022 investors at times even paid for the privilege of lending to the German state.
For the ten-year bond, the loss in price equals the interest of 3.3 years.
Gold pays neither interest nor rent. Its only return is the change in its price. It still has a place, as protection in extreme cases such as war or the collapse of a currency. Central banks bought more than 1,000 tonnes in each year from 2022 to 2024.
All building blocks at a glance
The table sets out what wealth can be made of: where the return comes from, how quickly you can get at the money and what to watch out for.
| Building block | where the return comes from | available | watch out for |
|---|---|---|---|
| Overnight and term deposits, money market funds | interest | daily to months | deposit protection per bank is limited; often no return after inflation |
| High-quality bonds | interest | daily | lose value when rates rise; match maturity to needs |
| Global equities | profits and dividends | daily | large swings; concentration in indices |
| High-yield bonds, private debt | interest and risk premium | days to years | defaults in recessions; valuing private loans |
| Private equity: buyout, growth | growth, management, leverage | ten years or more | capital calls, choice of managers, costs |
| Venture capital | a few big winners | ten to fifteen years | many total losses, access to good funds |
| Direct stakes, co-investments | like private equity, with lower fees | years | concentration; needs its own team |
| Real estate | rents | months to years | interest rates, location, work, concentration |
| Infrastructure | user fees | years | regulation, valuation |
| Hedge funds | the manager’s skill | months | costs, large differences between managers |
| Gold | only the change in price | daily | no running income |
| Crypto currencies | only the change in price | daily | extreme swings; more speculation than investment |
| Art, classic cars, wine | price change and enjoyment | hard to sell | costs, authenticity, storage |
| Impact investments, foundation | return and impact | varies | measuring the impact |
| The family’s own company | profits, distributions | hardly | often the family’s largest concentration |
Own classification; availability as a guide.
What moves markets
Climate and weather
For investments, the economy is what climate and weather are for a garden. Growth is the climate: in the long run company profits grow roughly with the economy, and shares, stakes and rents live off them. The is the weather: good years are followed by weaker ones, and profits swing more than the economy itself.
Inflation eats into everything that promises a fixed amount. The is meant to keep it in check; the European Central Bank aims for 2 per cent over the medium term. If prices rise too fast, it turns off the tap and raises interest rates; if the economy flags, it turns the tap on again. It often takes one and a half to two years before this reaches prices.
Politics sets the rules: taxes, government spending and debt, trade and tariffs, regulation. It mostly works through the same channels, through growth, inflation and interest rates. Tap a piece of news to see what it does to investments.
- Shares and stakes↑tends to gainprofits rise
- Government bonds↓tends to loserates tend to rise, prices fall
- Corporate credit↑tends to gainfewer defaults
- Property↑tends to gainmore demand, higher rents
- Gold±mixed or hardly affectedlittle demand
- Overnight money±mixed or hardly affectedthe rate follows the central bank
Good times for owners. Whoever holds bonds tends to feel the rising rates.
tends to gaintends to losemixed or hardly affected
What matters is the surprise. Markets do not react to news but to how far it departs from what was already expected. That is why share prices often run ahead of the economy.
How I use this in the strategy
I do not bet on the next quarter. The environment enters the strategy in two ways: in the ranges of expected returns and in the scenarios of the stress tests, both in the chapter “Strategy”. That way the strategy does not depend on a forecast being right.
Four kinds of weather
Together, growth and inflation make four kinds of weather. Each investment has its favourite, none thrives in all of them. That is why one diversifies across investments that hold up in different kinds of weather, not just across many shares.
high Inflation
low Growth weakerGrowth stronger
Stagflation
The hardest kind: shares and bonds often lose at the same time.
tends to gain: gold, commodities, overnight money if rates rise with inflation
tends to lose: shares, government bonds, corporate credit
Overheating
Real assets keep pace with rising prices; bonds suffer from rising rates. Shares hold up as long as profits grow faster than rates.
tends to gain: property, infrastructure, commodities
tends to lose: government bonds, long-dated bonds in particular
Downturn
High-quality government bonds are the anchor now, because rates fall. Shares and corporate credit suffer.
tends to gain: government bonds, gold
tends to lose: shares, corporate credit, property
Upswing
A tailwind for owners. Government bonds pay their interest, gold hardly shines.
tends to gain: shares, stakes, corporate credit
tends to lose: gold
Interest rates and property prices
Whoever buys a flat usually finances a large part with a loan. When interest rates fall, buyers can pay more and prices rise; when rates rise, prices come under pressure. The chart shows the yield of ten-year German government bonds at the top and the prices of flats in Germany below, over sixty years. Move the slider or point at the chart.
Yield of 10-year Bunds, per cent
Bund yield Flats, in euros Flats, after inflation
2025: Bund yield 2.6%; flats 286 in euros, 178 after inflation (2000 = 100).
From 2010 to 2021, yields fell below zero and the prices of flats almost tripled. When rates rose sharply from 2022, prices fell by almost 14 per cent by early 2024. After inflation the fall was larger: at the end of 2025, flats were more than a fifth below their peak in real terms.
The long series shows something else too: after inflation, flats were about a sixth cheaper in 2009 than in 1981. Property is a real asset, but it does not rise by itself.
The DAX: looking back and ahead
The DAX tracks the 40 largest companies on the Frankfurt stock exchange and includes their dividends. It started at 1,000 points at the end of 1987 and stood at around 25,800 at the end of October 2026: almost 9 per cent a year on average. The way was never straight. After the dotcom bubble burst it stood at around 2,900 points at the end of 2002, less than half its level three years earlier, and in 2008 it lost 40 per cent.
- Middle path after 20 years
- 82,728 points
- Nine in ten paths end between
- 18,998 – 360,251
- Paths that end below today
- 10%
Ahead there is no line, only a fan. With the sliders you set the return and the fluctuation you assume for the next 20 years; since 1988 the DAX has fluctuated by about 22 per cent a year. The larger the fluctuation, the wider the fan. The higher the return, the more rarely a path ends below today’s level; it is never ruled out.
Why the scale grows in steps
From 1,000 to 10,000 points is as far on the chart as from 10,000 to 100,000. That way a fall by half looks the same size in 1990 as it does today, and the early years do not disappear into a flat line.
Chapter 4 of 6
Strategy
Ranges instead of forecasts, run thousands of times, tested against crises.
Ranges, not predictions
For every asset class, public and private, I estimate expected returns, risks and how strongly they move together. The estimates rest on valuations, interest rates, the environment and long histories of data; statistical models and artificial intelligence help to read them. What comes out is a , not a single number.
Many paths instead of one forecast
With these ranges the portfolio is simulated thousands of times over many years. The fan shows where the wealth could stand: in the middle half of all paths (dark) and in nine out of ten (light). Move the slider to see what more or fewer growth assets do to the fan and to the chances of reaching two goals.
- Growth investments 60%
- Stable investments 40%
- Purchasing power kept after 20 years
- 91%
- Real wealth doubled in 20 years
- 40%
- The worst 5 % of paths end below
- 88
Assumptions of the illustration
Values after inflation, start = 100, no withdrawals. Growth assets: expected return 5 % a year, fluctuation (volatility) 16 %. Stable assets: 1 % and 4 %. Returns independent from year to year and from each other, log-normally distributed. Simplified on purpose; not a forecast and not investment advice.
When things go wrong
Probabilities are not enough. I also check how the portfolio would fare in specific , so that the family knows the loss it would have to sit through before it happens. The bars follow the slider above.
How deep it went in the past
History shows how deep it can go. What is uncertain is only when a setback comes, how deep it goes and how long it lasts. and adding bonds softens the fall: a portfolio of 60 per cent equities and 40 per cent bonds has never lost more than half since 1900, although equities and bonds on their own each lost more than 70 per cent several times.
End of Japan’s bubble, from 1990 Nikkei 225
End of the dot-com bubble, 2000 to 2002 Nasdaq Composite
End of the dot-com bubble, 2000 to 2003 DAX
Financial crisis, 2007 to 2009 S&P 500
Pandemic, 2020 S&P 500
Interest rate turn, 2022 S&P 500
Chapter 5 of 6
Implementation
Suitable funds and managers, private markets included, with an eye on costs and a cash plan.
Costs: the quiet headwind
Costs work like a headwind, every single year. They hardly show, because they come off the return and are not on any invoice. Over decades they still help decide the outcome, because money that is gone no longer earns compound interest.
25% of the final wealth goes on costs: €107,854.
Costs are not bad in themselves. Whoever pays for something that brings more than it costs, such as access to private markets or advice that prevents mistakes, does good business. What matters is knowing what you pay and what for. Taxes work in the same way; how to shape them is a matter for tax advisers.
The way from where you are to the target costs too. That is why the switch happens step by step: first what becomes free anyway, and with an eye on the taxes a sale would trigger.
Active funds against the index
An simply copies a market, at low cost. Active funds try to beat it and charge higher fees for this. Over ten years, only a small minority manages it: in Europe, only around 2 to 4 in 100 active equity funds beat their index.
This does not mean that active managers are never worth their money, for example in markets for which there is hardly an index, such as private markets. It means that you have to choose very carefully and check regularly. That is exactly what we research, for example with artificial intelligence in fund selection.
Few shares create the wealth
Most single shares earn less over their lifetime than short-term US government bonds. The whole gain of the stock market comes from a few companies. Hendrik Bessembinder has shown this for the US since 1926 and, with colleagues, for more than 64,000 shares worldwide.
created all the net wealthdid better than Treasury bills did worse than Treasury bills
Of almost 26,000 US shares, 57 per cent did worse over their lifetime than one-month Treasury bills. 1,092 companies, about 4 per cent, created all of the net wealth: 35 trillion dollars.
Whoever holds only a few shares can easily miss these few. Whoever diversifies broadly has them on board, without having to know them in advance.
Private markets need a cash plan
Private equity, private debt and real estate funds call capital over several years and pay it back later. Early on the family pays in more than it gets back, the familiar . I model these cash flows and the fund values, so that commitments fit the family’s .
The sliders show the model of Takahashi and Alexander (2002), a widespread tool for planning commitments: how fast the fund calls capital, how strongly it grows and when it pays out. The faster the calls, the deeper the J-curve; the later the payouts, the longer the money stays tied up.
Paid inPaid outBalance so farValue of the fund
- Most money tied up
- 69 of 100
- Money back from year
- 9
- Paid out over the life
- 1.6 times what was paid in
How well the model fits, for example when funds use credit lines, and whether artificial intelligence forecasts better, we examine in supervised theses.
The right people at the table
The big moments of a fortune are rarely pure investment questions. A sale, an inheritance or buying a property touches law, tax and investment at once. Discussing them one after another with three advisers easily gives three answers that do not fit together. And much can only be shaped beforehand, not afterwards.
For each of these questions there are specialists: lawyers for corporate, inheritance and tax law, notaries, tax advisers, a custodian bank, asset managers and funds for the liquid markets, and managers for private equity, private debt and property. What matters is that they sit at the table in time, and that someone makes sure their answers fit together.
What is coming up?
Law and tax
- Lawyer for corporate lawHolding, shareholder and managing-director agreements, stakes, buying and selling companies
- Lawyer for inheritance lawWills and inheritance contracts, handing over during one’s lifetime, compulsory portions, foundations
- Lawyer for tax lawStructuring before a sale, a gift or an inheritance, family foundations, moving abroad, tax audits and disputes
- Tax adviserOngoing taxes and accounts, tax calculated in advance, income from funds and stakes
- NotaryNotarises purchases, gifts, inheritance contracts and articles of association
Bank
- Custodian bankCustody, trading and reports, loans against securities
- CashOvernight and term deposits, money market funds: the cushion and upcoming payments
The family
Strategynumbers and coordination
Liquid markets
- Asset managerEquities and bonds under a mandate, single-stock strategies included
- Funds and ETFsBroadly diversified building blocks, passive or active
- GoldBars in the safe or exchange-traded in the securities account
Private markets
- Private equityBuyout and growth funds and co-investments
- Private debtCredit funds and direct loans to companies
- PropertyBuying, letting and management
Each occasion needs different specialists. Tap one to see who belongs at the table.
Chapter 6 of 6
Review
“What you understand, you can stick to in a crisis.”
Rules that hold in a crisis, patience, and a fixed look once a year.
Write the rules down, then stick to them
Odysseus had himself tied to the mast before the ship sailed past the Sirens. He knew he would not resist their song, so he decided beforehand, in calm. Investment guidelines do the same for wealth: they set out what happens in a crisis while there is no crisis yet.
At the end there is a proposal that explains why each part of the wealth is invested the way it is. After the decision and implementation the allocation is reviewed regularly. A reason for change is an event in the family’s life, such as a sale, an inheritance or the next generation joining, or a clearly changed assumption about the markets, never prices alone.
If one part drifts away, for example because shares have risen strongly, it is brought back into the agreed range. A regular report shows where the wealth stands, what it has cost and whether it still fits the plan.
What investment guidelines contain
| Building block | the question behind it |
|---|---|
| Purpose | What is the wealth for? |
| Goals | What should remain after inflation, costs and withdrawals? |
| Withdrawals and liquidity | How much flows out each year, how much must always be available? |
| Risk | What loss can the family bear without changing its plans? |
| Pots and allocations | How much goes into which pot, within what range? |
| Rebalancing | When is the allocation brought back to target? |
| Permitted investments and limits | What is excluded, how large may a position be, how much is illiquid, how much on credit? |
| Values | What does the family not want to finance, and what on purpose? |
| Responsibilities | Who decides, who implements, who checks? |
| Reporting and review | What is it measured against, how often is it reviewed? |
Structure following the CFA Institute (2010).
Every rule needs its reason written next to it. Whoever joins in ten years was not there for any of the decisions; the guidelines then become the family’s memory.
Patience: the longer, the calmer
The Deutsches Aktieninstitut has calculated for every year since 1975 what an investment in the DAX would have brought, depending on how long it was held. Move the slider: for one year the results range from a loss of 44 per cent to a gain of 84 per cent. The longer the holding period, the closer the dots move together.
- Worst period
- −43.9% 2002
- Average
- 11.2%
- Best period
- 84.1% 1985
- Periods with a loss
- 13 of 50
In these 50 years, everyone who held for 13 years or longer made a profit. The worst case was buying at the end of 1999, at the height of the dotcom boom: twelve years later it was still slightly in the red. That is history, not a guarantee; but it shows why time is one of the pillars.
The best days come right after the worst
Whoever leaves the market in a crisis to wait for calmer times easily misses its best days. J.P. Morgan has calculated this for US shares over 20 years. Move the slider: those who missed only the ten best days ended up with less than half.
End value $71,750, that is 10.4% a year.
The catch: seven of the ten best days came within two weeks of the ten worst. Anyone who sold in the panic was usually not back in time.
Behaviour: the gap between funds and investors
Funds report their return as if someone had bought on the first day and never sold. Investors, however, often buy after good years and sell after bad ones. Morningstar therefore measures what the average dollar in the funds actually earned.
How much of this is really due to bad timing is disputed. A study in the Financial Analysts Journal (2026) re-examines Morningstar’s study of 2025 and finds only about 0.1 percentage points a year; according to it, most of the gap has other causes. What is certain: whoever sells at the bottom misses the recovery. For broadly diversified investments it has so far come after every large setback, sometimes only after many years.
What it takes to succeed
Good investing rests on several pillars. If one is missing, it helps little that the others are strong: the best strategy is worth nothing if it is abandoned in the first crisis, and the best investment little if costs and taxes eat up the return.
Knowledge
Understanding what you own, where the return comes from and what moves the markets.
Plan and process
Goals everyone agrees on, a strategy, rules in writing, and a fixed routine that comes round every year.
Access
To good managers, funds and products, private markets included, and knowing who earns what from each.
Network
Specialists in law, tax and property who are at the table in time, while things can still be shaped.
Time
Taking time for decisions, and giving the money time: compound interest needs decades.
More: Why people invest
Discipline
Sticking to the plan when prices fall. Selling at the bottom turns a loss on paper into a real one.
More: When things go wrong, Behaviour: the gap between funds and investors
Costs and taxes
Whatever goes on fees and taxes is missing every year, and then it no longer earns compound interest either.
More: Costs: the quiet headwind, The right people at the table
Knowledge, a plan, access and a network can be built up or brought in; there are specialists for that. Time and discipline everyone has to find for themselves. Clear rules that set out beforehand what happens in a crisis help with that.
The research behind it
I do research on every one of these steps, with my team, with doctoral researchers and students, and with partners at universities. Which questions these are and what comes out of them is on the page about my career and research.
Terms in brief
- Emergency cushion
- Money for the unexpected that can be reached at once, usually three to six months’ spending in a savings account.
- Inflation
- Prices rise, so money buys less. At 2 % inflation, what costs 100 euros today costs 102 euros in a year.
- Compound interest
- The returns earn returns of their own. That is why money grows faster and faster over long periods, not evenly.
- Lender
- Someone who lends money and is promised a fixed amount in return: interest and, at the end, the money back.
- Owner
- Someone who owns part of a company or a property. Owners get what is left after all costs and interest: sometimes a lot, sometimes nothing.
- Bond
- A loan to a company or a government, split into small pieces that can be traded. You get fixed interest and the money back at the end, as long as the borrower can pay.
- Share
- A share is a small piece of a company. Its holder, the shareholder, is a co-owner and gets part of the profit (the dividend) and a vote at the annual meeting, but no fixed amount.
- Stock exchange
- A marketplace for shares and bonds. Prices are set every trading day, and you can usually sell quickly.
- Private equity
- Stakes in companies that are not traded on a stock exchange, usually through funds that run for ten years or more.
- Private debt
- Loans to companies that come directly from funds rather than from a bank or the stock exchange.
- Government bond
- A loan to a state. The state pays interest out of taxes and new debt. If interest rates rise, the price of existing bonds falls.
- Business cycle
- The ups and downs of the economy around its long-run path: upswing, boom, downturn, trough. One cycle usually lasts several years.
- Central bank
- The bank for the money of a currency area, in the euro area the European Central Bank (ECB). It sets the key interest rates at which banks borrow from it and deposit with it, and its task is to keep prices stable.
- Range
- Instead of one number, the span within which the result probably lies. Honest about uncertainty, and more useful than a precise-sounding forecast.
- Stress test
- A calculation of what would happen to the wealth in a specific crisis, such as a stock market crash or rising interest rates, before it happens.
- J-curve
- In the first years of a private markets fund, more money goes in than comes back. Drawn over time, the balance looks like a J: first down, then up.
- Liquidity
- How quickly you can get at your money without losing much. A bank account is liquid at once, a private equity fund often only after years.
- Diversifying
- Spreading money over many companies, countries and kinds of investment, so that no single setback hits the whole.
- Index fund
- A fund that simply copies an index such as the DAX instead of picking shares. It is usually cheap; traded on the stock exchange, it is called an ETF.
Compound interest
The returns earn returns of their own. That is why money grows faster and faster over long periods, not evenly.
Emergency cushion
Money for the unexpected that can be reached at once, usually three to six months’ spending in a savings account.
Inflation
Prices rise, so money buys less. At 2 % inflation, what costs 100 euros today costs 102 euros in a year.
Lender
Someone who lends money and is promised a fixed amount in return: interest and, at the end, the money back.
Owner
Someone who owns part of a company or a property. Owners get what is left after all costs and interest: sometimes a lot, sometimes nothing.
Bond
A loan to a company or a government, split into small pieces that can be traded. You get fixed interest and the money back at the end, as long as the borrower can pay.
Share
A share is a small piece of a company. Its holder, the shareholder, is a co-owner and gets part of the profit (the dividend) and a vote at the annual meeting, but no fixed amount.
Stock exchange
A marketplace for shares and bonds. Prices are set every trading day, and you can usually sell quickly.
Private equity
Stakes in companies that are not traded on a stock exchange, usually through funds that run for ten years or more.
Private debt
Loans to companies that come directly from funds rather than from a bank or the stock exchange.
Government bond
A loan to a state. The state pays interest out of taxes and new debt. If interest rates rise, the price of existing bonds falls.
Business cycle
The ups and downs of the economy around its long-run path: upswing, boom, downturn, trough. One cycle usually lasts several years.
Central bank
The bank for the money of a currency area, in the euro area the European Central Bank (ECB). It sets the key interest rates at which banks borrow from it and deposit with it, and its task is to keep prices stable.
Range
Instead of one number, the span within which the result probably lies. Honest about uncertainty, and more useful than a precise-sounding forecast.
Stress test
A calculation of what would happen to the wealth in a specific crisis, such as a stock market crash or rising interest rates, before it happens.
Diversifying
Spreading money over many companies, countries and kinds of investment, so that no single setback hits the whole.
Index fund
A fund that simply copies an index such as the DAX instead of picking shares. It is usually cheap; traded on the stock exchange, it is called an ETF.
J-curve
In the first years of a private markets fund, more money goes in than comes back. Drawn over time, the balance looks like a J: first down, then up.
Liquidity
How quickly you can get at your money without losing much. A bank account is liquid at once, a private equity fund often only after years.